Client stories, ideas and practical insight
See how organisations are applying AI in practice, then explore the thinking, lessons and news behind our work.
Real results
Client stories
Stainless International
ERP-integrated AI now supports faster sales analysis, enquiry handling and purchasing decisions.
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Colchester Machine Tools
AMRC-sponsored trial improved technical decision speed by 67.3% across Colchester support workflows.
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Poeton Industries
AMRC-sponsored AI trial improved response speed by 58.7% and supported rollout planning.
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Latest thinking
Articles and news
Is bespoke software back on the table?
For most of the last decade, the answer was obvious. Off-the-shelf. And as much as possible. SaaS tools existed for almost everything, they worked well enough, and getting someone to build you something custom came with a list of problems as long as your arm: expensive, slow to build, expensive to support, and a nightmare when the developer who wrote it moves on and nobody else understands it. That calculus made sense. For most businesses, it still largely did right up until very recently.23 June 2026
Instro AI Solutions and AMRC Demonstrate the Commercial Impact of AI across Several Sponsored Manufacturing Trials
Sheringham, UK, 16 April 2026 - Instro AI Solutions which develops tailored generative AI solutions, has today announced the results of its collaborative generative AI trials with AMRC Cymru, demonstrating measurable operational improvements and clear commercial impact for participating UK manufacturers and engineering firms, including slashing response times by two thirds.16 April 2026
PDFs are not the problem for AI Poor ingestion is
There has been a lot written recently about whether PDFs are fit for purpose in the age of AI, including a piece in The Economist that asks the question directly. It is a fair question. But I think it slightly misses the point.15 April 2026
Instro AI Solutions - 2025 Year in Review
2025 has been a defining year for Instro AI. Across the year, we delivered a series of AMRC-funded trials with manufacturing, engineering, and surface-coatings businesses. These trials have been central to shaping Instro’s direction, transforming it into a robust, reliable, and production-ready AI assistant designed for use in real, quality-critical operational environments.18 December 2025
Instro AI Solutions is at the NEC for Smart Manufacturing Week
We are excited to be exhibiting at Smart Manufacturing Week on 4 -5 June at the NEC in Birmingham. We have even built a bespke Instro AI system for the event!3 June 2025
Instro AI Solutions and the AMRC Cymru Invite UK Manufacturers to Unlock New Efficiencies Through Innovation Funded AI trials
Applicants will be selected to receive AI chat-like support for site engineers based on their organisational data and materials. The trials will assess the real business benefits of AI in areas such as machine troubleshooting and customer service.15 April 2025